29 January 2021 // News

Nickelodeon Playtime FEC Now Open in China

China Leisure Development Co., (CLDC) and ViacomCBS have developed a Nickelodeon-themed Family Entertainment Center (FEC) in the city of Shenzhen, China. Comprising four attraction zones featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as Nickelodeon branded retail and a sit-down play café, the 16,000-square-foot FEC is now open at Shenzhen OCT Happy Harbour.

中国休闲发展有限公司(CLDC)和ViacomCBS在中国深圳建立了以尼克为主题的家庭娱乐中心(FEC)。占地16,000平方英尺的家庭娱乐中心现已包含四个游乐区,分别是海绵宝宝,汪汪特工队,探险者朵拉和忍者神龟,以及尼克品牌的零售店和咖啡馆,这家占地16,000平方英尺的FEC现已在深圳华侨城欢乐海岸开放 。

Nickelodeon Playtime China

Teenage Mutant Ninja Turtles

Nickelodeon Playtime immerses guests in the worlds of these iconic properties and invites them to play alongside their favorite characters, extending the brand experience beyond screens.


Commenting on the opening of the $4.6 million (RMB 30 million) attraction, Linda Dong, President of China Leisure, said, “we are thrilled to be partnering with Nickelodeon to bring their highly popular brands to life in an FEC format. We see rapid growth in family entertainment spending in China and strong demand from shopping centers for experiential products. Nickelodeon Playtime is part of our strategy to capitalize on this trend.”

中国休闲集团总裁Linda Dong在开幕典礼上宣布了这项耗资460万美元(3000万人民币)的旅游项目时说:“我们很高兴与尼克合作,以FEC的形式将其广受欢迎的品牌带入生活。 我们看到中国家庭娱乐支出的快速增长以及购物中心对体验产品的强劲需求。 尼克欢乐时光是我们利用这一趋势来占领该类市场策略的一部分。”

Nick Dora

Dora the Explorer Zone

Evi Sari, Vice President, Nickelodeon Asia, added: “Connecting with audiences on-the-ground through immersive experiences remains an integral part of Nickelodeon’s global business. We are proud to partner with China Leisure to launch Nickelodeon Playtime and bring the brand and its iconic characters to families in Shenzhen and the surrounding areas.”

Evi Sari 补充说:“通过沉浸式体验与最终受众建立联系仍然是尼克全球业务不可或缺的一部分。 我们很荣幸与China Leisure合作推出尼克欢乐时光,并将该品牌及其标志性人物带给深圳及周边地区的家庭。”

Nick Krusty Crab

The Krusty Krab from SpongeBob SquarePants

“JRA was honored to work with China Leisure and Nickelodeon on the design and development of Nickelodeon’s first FEC in China,” said Colin Cronin, Senior Project Director at JRA. “It was a pleasure helping to bring SpongeBob, Dora, Donatello, Marshall, and their friends to life, and we hope the attraction delights visitors from Shenzhen and beyond.”

JRA高级项目总监Colin Cronin表示:“ JRA很荣幸能与China Leisure和尼克合作,设计和开发尼克在中国的首个FEC。能够将海绵宝宝、朵拉、忍者神龟、汪汪特工队和他们的朋友带到现实生活中,我们希望这个景点能吸引来自深圳及其他地区的游客。”

Nick Retail


ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

ViacomCBS Networks International是ViacomCBS Inc.(纳斯达克股票代码:VIAC)的子公司,由许多世界上最具标志性的消费品牌组成。 它的业务包括Network 10,Channel 5,Telefe,Viacom International Studios,Nickelodeon,MTV,Comedy Central,BET,派拉

蒙网络和Pluto TV等。 除了提供创新的流媒体服务和数字视频产品外,ViacomCBS Networks International还为五大洲和180多个国家的合作伙伴提供了强大的制作,发行和广告解决方案服务。

Note: China’s coronavirus restrictions were largely lifted in late Spring/early Summer 2020. Nickelodeon Playtime was designed in adherence to Chinese local, regional, and national safety guidelines.


Nickelodeon is a proud sponsor of the Association of Children’s Museum’s Museums Mobilize initiative, which highlights how children’s museums around the world are supporting children and families during the COVID-19 pandemic.