21 October 2021 // Announcements

Shawn McCoy Returns to IAAPA Expo Stage with Emerging Trends Session

JRA Vice President Shawn McCoy will offer his thoughts on “Emerging Trends in Immersive Design” at the 2021 IAAPA Expo. The session, co-presented with Cynthia Sharpe, Principal, Cultural Attractions & Research at Thinkwell Group, takes place on Monday, November 15, 2021.

After a hiatus in 2020 due to the COVID-19 pandemic, McCoy returns to IAAPA Expo to present an exciting, fast-paced overview of emerging trends within the worlds of museums and attractions. This year’s presentation focuses on how the past 18 months have changed the ways in which we all connect, communicate, think and feel, while highlighting a variety of breakthrough projects that illustrate how new techniques and technologies are working together to create guest experiences that are equally memorable and meaningful.

Shawn McCoy Trends IAAPA

Cynthia Sharpe and Shawn McCoy

“I’ve really enjoyed looking back on the last 18 months to see how so many museums and attractions have adapted to continue to serve their communities and guests,” said McCoy. I have been so impressed with their resourcefulness, creativity, and ability to embrace new ideas, especially under immense pressure. Their efforts have not only helped these institutions and destinations survive in the short term but have also introduced refreshing techniques and strategies that will enable them to thrive in the future.”

The 2021 IAAPA Expo takes place November 15-19, 2021, at the Orange County Convention Center (OCCC) in Orlando, Florida, USA. To register, please visit https://www.iaapa.org/expos/iaapa-expo/attend. Note that non-members of IAAPA will need to purchase an Education Conference Badge to attend educational sessions.

Shawn McCoy and Cynthia Sharpe present “Emerging Trends in Immersive Design” on Monday, November 15, 2021, from 4:00 p.m. – 5:00 p.m. in OCCC Room S310EFGH. Doors typically open 15 minutes prior to published session time. Early arrival is recommended, as this session consistently reaches capacity. For more information on the session, or for an excerpt of the presentation post-Expo, please contact Clara Rice, JRA Director of Communications, at crice@jackrouse.com.