JRA Vice President Shawn McCoy presented “The DNA of Memorable Attractions: Trends, Technologies and Techniques” to a capacity crowd at the recent IAAPA Expo Asia in Shanghai.
In his session presentation, McCoy offered an insightful look at some of the industry’s most intriguing new attractions. Beginning with defining the differences between fads and trends, and incorporating a number of Asia Pacific case studies, McCoy revealed the secrets and best practices for creating experiences that stand the test of time and rise above the rest, including his Ten Attributes of Memorable Attractions:
“It’s such an exciting time to be in the attractions industry, with new and cutting-edge projects opening almost every day,” said McCoy. “I look forward to sharing some of my favorite new attractions, while providing insights as to what we can learn from their innovation.”
McCoy is globally recognized as a thought leader in the attractions industry. For the last eight years, he has presented his session “Emerging Trends in Immersive Design” to capacity crowds at the IAAPA Expo in Orlando, Florida. He has also been a moderator or featured speaker at the Themed Entertainment Association’s SATE and Summit conferences, the China Summit, the Museum Education for Children Symposium, and the Future of Immersive Leisure Conference. McCoy has been interviewed as a trends expert by global industry and mainstream publications, including Forbes, USA Today and CNN, and he has many internationally published articles to his credit.